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Free eBooks

The Art of Community by Jono Bacon – Now Available For Free Download

You can download the The Art of Community here:
http://www.artofcommunityonline.org/downloads/jonobacon-theartofcommunity-1ed.pdf
Jono Bacon is pleased to announce the general availability of The Art Of Community under a Attribution-Noncommercial-Share Alike license.

With this license that the book is under you have the following freedoms with the entire content:

  • to Share — to copy, distribute and transmit the work
  • to Remix — to adapt the work

…with a few requirements:

  • Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
  • Noncommercial — You may not use this work for commercial purposes.
  • Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.

Book – Search User Interfaces

To make this book available to as many readers as possible, the author, with permission of Cambridge University Press, has placed the full text online free of charge. – – Search User Interfaces – –
“Search is an integral part of peoples’ online lives; people turn to search engines for help with a wide range of needs and desires, from satisfying idle curiousity to finding life-saving health remedies, from learning about medieval art history to finding video game solutions and pop music lyrics. Web search engines are now the second most frequently used online computer application, after email. Not long ago, most software applications did not contain a search module. Today, search is fully integrated into operating systems and is viewed as an essential part of most information systems.”

Beyond advertising

Beyond advertising and interesting study by IBM

Digital formats such as social media, online video, mobile communications, gaming
and advanced TV enable companies to simultaneously meet transactional and brand-building objectives. Four primary trends blur the boundaries between traditional brand advertising and direct marketing:

Download the complete IBM Institute for Business Value study

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