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Google Tools, SEO

Google Website Optimizer


Google Website Optimizer Tour
What if there were a way to find out which images, headlines, and website copy are most effective at getting your website visitors to convert? There is, with Google Website Optimizer. read more @ http://websiteoptimizer.blogspot.com/  use it @ http://www.google.com/websiteoptimizer/

A/B Experiments in 5 Minutes
An A/B test is where you are presented with either image A or B (not both) to see how you interact with it in isolation. When looking at the results you get a fair comparison between A and B, and thus have a fair idea of how the two different designs or interfaces compare. It’s easy to judge which interface is the winner if it takes users a lot longer to interact with one than the other, or if they frequently select the wrong location or button for a simple task. read more about a/b testing for usability http://www.intuitionhq.com/blog/2011/04/ab-and-preference-testing-for-usability/
Learn how to quickly set up A/B experiments in Google Website Optimizer. A great start for first-time testers. @ http://www.youtube.com/watch?v=1yTjj9MnzRY http://www.google.com/websiteoptimizer/tutorials.html http://googleenterprise.blogspot.com/2010/12/now-available-with-google-apps-google_09.html

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About Nadeem Khan

User Experience Consultant

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