you're reading...
User Research

Web User Profiles – User Personas : FatPurple

Web User Profiles – User Personas By Glen
Originally published January 2007

Before starting any Web project it is imperative to understand the target audiences. The target audience may be existing users or, in the case of a new site, new users. User profiles (also referred to as user personas) are an excellent way to document and illustrate realistic sample users. User profiles are short bios or narratives about a user and their use of a Web site. These personas typically are concise one page documents.

Creating user personas is often the job of an information architect or designer who understands the target user groups and is experienced in creating these documents. However, in some situations it’s beneficial having the combined Web group or project team collaborate to develop the user profiles. Working as a group will force the team to focus on and understand the various user groups you are targeting. Typically how profiles are developed will depend on the size of the site, budget, and timeframe.

It’s important to make sure your personas accurately describe the target (or existing) audiences. They should be based on your current understanding of existing users (if they exist), research, user interviews, and the knowledge of content experts and clients.

via Web User Profiles – User Personas : FatPurple.


About Nadeem Khan

User Experience Consultant


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: