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Google Webmaster Tools and Analytics


Social interaction tracking in Google Webmaster Tools and Analytics

While many people provided JavaScripts to track Google +1 votes in Google Analytics, the tracking wasn’t easy to use and wasn’t very insightful in most cases. Now Google has not only launched built-in Google +1 tracking in both Google Analytics and Google Webmaster Tools, but also allows tracking of other social sites such as Facebook, Twitter or Delicious. This requires additional coding though.

http://analytics.blogspot.com/2011/06/1-reporting-in-google-webmaster-tools.html

http://www.google.com/support/analyticshelp/bin/answer.py?topic=1316551&answer=1316556&&hl=en

Postrank (Analytics)

Postrank has been one of the best known tools for measuring the social impact of one’s posts. It also provided a great social media analytics tool. Google has acquired the service and stopped sign ups.

While in Google Analytics and Google Webmaster Tools, you need some coding to track your social media performance. Postrank just makes you verify your social accounts and lets you add a URL. I hope Google won’t neglect Postrank like they did with Feedburner.

http://www.postrank.com/

via Google Reader (130).

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About Nadeem Khan

User Experience Consultant

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