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Google Analytics Benchmarking is Back

Back on March 16, 2011, Google stopped providing its standard Analytics benchmarking thorough its Google Analytics reports; on Friday July 1st however; Google decided to provide this benchmarking data back to its users through a monthly newsletter.

If you have opted-in anonymous data sharing with Google Analytics, the newsletter is likely in your e-mailbox by now.

What is Google Analytics Benchmarking?

Google Benchmarking is a statistical analysis report comparing the data gathered from hundreds of thousands of sites opted-in anonymous data sharing with the same data gathered a year ago during the same monthly period. The historical data is considered the baseline or the benchmark for sites performance on the different captured metrics.

Here is what July 1st, 2011 newsletters have as far as site performances. [SOURCE: Google Analytics Benchmarking Newsletter. 2011, Volume 1, July 2011]

via Google Analytics Benchmarking is Back.


About Nadeem Khan

User Experience Consultant


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